I had a ton of fun bringing this concept to reality from start to finish. After great success with the Santa Cruz Adventure Calendar competition on Instagram the guys at Cervelo approached me to come up with something for them. After a bit of thinking I came up with the idea of #steedbicyclebingo which takes a bunch of tasks put on a bingo card you you have to complete them to win the game.
What makes this special to me was it was the last job I did with Steed before I moved into my current role. Once again I worked with Sean Travers on shooting and editing the 1 minute insta movie. We used Steed General Manager and BC Provincial Champ Steve Savage to be the main role. It was shot in one morning and edited that evening for a quick launch. We shot with 1 rider, 1 driver, 1 camera man and 1 car.